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A Apple manteve o título de marca mais valiosa do mundo de acordo com a empresa de consultoria Brand Finance que avalia as 5.000 maiores marcas e as classifica em vários segmentos. Dessas, as 500 mais valiosas e fortes são incluídas no seu ranking anual Global 500 — que acaba de chegar à sua 16ª edição. A empresa cresceu cerca de 35% em 2021 e agora vale US$355,1 bilhões — o maior valor já registrado no ranking Global 500. "A Apple comanda um incrível nível de fidelidade à marca, em grande parte graças à sua reputação de qualidade e inovação. Décadas de trabalho árduo para aperfeiçoar a marca fizeram com que a Apple se tornasse um fenômeno cultural, o que lhe permite não apenas competir, mas prosperar em um grande número de mercados." - David Haigh, presidente e CEO da Brand Finance. 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